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7 TIME MR. OLYMPIA
PHIL "THE GIFT" HEATH
PHIL HEATH LABS
INDUSTRIES
Bodybuilding
Supplements
SCOPE
Marketing Campaign Promotion
Documentary Support Footage
Social Media Management
Video Production
Photography
CREW
Baylor Hunstad
Chris Vice
Cooper Hsin
ABOUT THE CLIENT

Phil 'The Gift' Heath is an IFBB Professional Bodybuilder and 7x World Champion, Mr. Olympia. He began his journey playing D1 basketball for the University of Denver. He went on to win seven Mr. Olympia titles, and several other international titles like the Arnold Classic. He is also an avid entrepreneur, founding his apparel company 'Gifted Athletics' and his supplement line, Phil Heath Labs. He prides himself on the quality of his products, packing the best ingredients into each supplement.

WORK IN PROGRESS
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Origin was contracted to produce and distribute a marketing campaign surrounding Phil Heath Lab's supplement line. We started with video promotions taking a deep dive into the details of each product, essentially re-introducing the brand to Phil's 3M+ followers. We then conducted product photos for each of the products, and rounding it out with graphics for web and social media. Our goal with this project was to reach new demographics while still tapping into the core group of hardcore gym goers that are the standard audience of 7x Mr. Olympia. Additionally, our team was able to provide documentary support footage for Phil's documentary, 'Breaking Olympia,' directed by Brett Harvey. We are honored to have worked with a legend like Phil in the bodybuilding world, and glad we were able to help tell his story.

2020 Reel: The DreamKiller Returns
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DREAMKILLER
INFERNOCORE

1 Superior Drive, Unit B

Superior, CO, 

80027

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© Origin Media Co. 2021