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IMPACT SPORTS PERFORMANCE
CLIENT
Impact Sports Performance
SCOPE
Production
Consulting
Management
Web
CREW
Baylor Hunstad
Cooper Hsin
Impact Sports Performance has been serving their community as a top flight training facility since they opened their doors in 2005. Since then, they have grown into one of the top sports performance facilities in Colorado. After outgrowing their previous location and moving in the the state of the art Sports Stable in Superior, Colorado they were ready for an update to their brand.
BRIEF
Our goal was to elevate the brand identity and design language of Impact to match the level that they perform at. We accomplished this through a full remodel of their Website, design language and even new logos for the various brands under Impact's umbrella.
ELEMENTS
WEB RE-DESIGN
MARKETING MEDIA
LOGO RE-DESIGN
SOCIAL MEDIA MGMT
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BRAND IDENTITY
Over several months, we met with the managers at Impact to further dive into the new brand identity known as "Impact." Its roots were in high-level sports performance training, but since its relocation to the Superior Sport Stable in 2016, they found themselves in new markets. Boxing, CrossFit, Kids Club, Pickleball, and personal training were some among many of the new departments Impact was managing. Our task was to help pivot Impact into new consumer markets through their media production, logo design, social media management, and web layout. It was important to create a seamless website that incorporated the many different facets of Impact's different areas of business. 
WEBSITE RE-DESIGN
With the web re-design we wanted to accomplish a few things:
1. Streamline Accessibility 2. Create a cohesive design language 3. Premium Content 
OLD
NEW
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VIDEO
Impact Studio: Announcement Video Series (One of Five)
LOGO DESIGN
The goal is to create subdivisions of the "Impact" brand, thus requiring individual brand ID for each area of fitness. These are some of the logos we did for Impact's sub-brands.
STUDIO
SPIN
BOXING
RUNNING

1 Superior Drive, Unit B

Superior, CO, 

80027

We provide digital media to help tell the story of brands, individuals, and teams.