Over several months, we met with the managers at Impact to further dive into the new brand identity known as "Impact." Its roots were in high-level sports performance training, but since its relocation to the Superior Sport Stable in 2016, they found themselves in new markets. Boxing, CrossFit, Kids Club, Pickleball, and personal training were some among many of the new departments Impact was managing. Our task was to help pivot Impact into new consumer markets through their media production, logo design, social media management, and web layout. It was important to create a seamless website that incorporated the many different facets of Impact's different areas of business.