ABOUT THE CLIENT
Camp Jansen is the leading pro bodybuilding coaching app and website, founded by Matt Jansen. No where else can you get insider access to PRO Athlete comp prep logs from their coach. How, when & why you make changes to stay on track. Matt’s weekly feedback, advice and manipulation of all variables to get results for each athlete. Covers all aspects of diet, training and supplementation for every athlete from the start of their prep right up to stepping on stage.
The premise behind the series, "Operation: Open" was to document the training sessions of Brett Wilkin, pursuing a bodybuilding career within the "Open" category. The series followed Brett through a number of workouts at Armbrust Pro Gym, in Denver, Colorado. These sessions provided information and instruction regarding Brett's intense training regimen, which was crafted by Matt Jansen, via the Camp Jansen app.
BRETT WILKIN, IFBB PRO
Brett Wilkin is a professional IFBB bodybuilder competing in the open category. He works closely with Armbrust Pro Gym as a coach, but also provides instruction via the Camp Jansen app, and as an online coach. He and his wife, Ivana Ivusic, are natives to Iowa but have made Denver their home base as they continue to dominate the professional bodybuilding scene.
Our goal was to capture every moment of these training sessions. Information is king, yet we wanted to demonstrate the raw emotions and experiences Brett was going through. Bodybuilding is a sport that requires constant discipline, and Brett talked extensively about his mindset as he experienced adversity throughout the documentary.
With Armbrust Pro Gym being so iconic, there was a number of guest-stars that Operation: Open featured throughout the series. Several other IFBB pros like Nick Walker (pictured left with Brett) got a taste of the mile-high altitude that Brett has made his home. In these episodes, we also featured instruction and dialogue from the guests, to give a more comprehensive documentary experience.
Every episode was shot based on the workout Brett was doing for the day via the Camp Jansen app. We created a 60 second trailer to accompany each episode, which ranged between 20-30 minutes each. Since the full episodes were made exclusively for the Camp Jansen website, the trailers' purpose were to generate engagement on social media platforms. For this reason, they needed to be eye-catching, motivating, and drive the user to the website. Here's a few samples.
Q & A
Being able to engage with your fans is key. This Q&A was one way to promote engagement on the social media networks respective of the Camp Jansen website. From beginner to expert, Brett answered questions across a broad spectrum of inquiries. We cut together this longer segment for Camp Jansen to use on both the website and app.