Camp Jansen | Origin Media Co.

ABOUT SIMPLY TINY

Building structures aren’t traditionally environmentally friendly. In the world today, mainstream housing practices and industrial activities are some of the major causes of CO2 emissions and global warming. We’re breaking the mold by using sustainable products and sourcing these materials from eco-friendly companies. This includes looking at the supply chain, delivery distance, production process, ethical labor practices, and materials.

A SUSTAINABLE APPROACH

Building structures aren’t traditionally environmentally friendly. In the world today, mainstream housing practices and industrial activities are some of the major causes of CO2 emissions and global warming. We’re breaking the mold by using sustainable products and sourcing these materials from eco-friendly companies. This includes looking at the supply chain, delivery distance, production process, ethical labor practices, and materials.

BRETT WILKIN, IFBB PRO

Brett Wilkin is a professional IFBB bodybuilder competing in the open category. He works closely with Armbrust Pro Gym as a coach, but also provides instruction via the Camp Jansen app, and as an online coach. He and his wife, Ivana Ivusic, are natives to Iowa but have made Denver their home base as they continue to dominate the professional bodybuilding scene.

TRAINING DOCUMENTARY

Our goal was to capture every moment of these training sessions. Information is king, yet we wanted to demonstrate the raw emotions and experiences Brett was going through. Bodybuilding is a sport that requires constant discipline, and Brett talked extensively about his mindset as he experienced adversity throughout the documentary.

GUESTS

With Armbrust Pro Gym being so iconic, there was a number of guest-stars that Operation: Open featured throughout the series. Several other IFBB pros like Nick Walker (pictured left with Brett) got a taste of the mile-high altitude that Brett has made his home. In these episodes, we also featured instruction and dialogue from the guests, to give a more comprehensive documentary experience.

EPISODE TRAILERS

Every episode was shot based on the workout Brett was doing for the day via the Camp Jansen app. We created a 60 second trailer to accompany each episode, which ranged between 20-30 minutes each. Since the full episodes were made exclusively for the Camp Jansen website, the trailers' purpose were to generate engagement on social media platforms. For this reason, they needed to be eye-catching, motivating, and drive the user to the website. Here's a few samples.